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Episode 28 – How to Follow Up with Prospects WITHOUT Chasing Them


Chasing after prospects saps your energy, drains your confidence, wastes your time, and will likely scare them away. So why do we do it? Because we don’t know what else to do. In today’s episode Andrew and Kenny give you a different way to handle prospect follow-ups that keeps you in control and draws the right prospects to you even more powerfully.

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Episode 27 – Interview with Peter Sandeen (part 2 of 2)

Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.

This is part 2 of the 2-part interview. See part 1 here.

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mc-peter-sandeen-interview

Episode 26 – Interview with Peter Sandeen (part 1 of 2)

Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.

This is part 1 of the 2-part interview. See part 2 here.

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how-not-to-loose-your-website-visitors

Episode 25 – How to NOT Lose Your Website Visitors


OVERWHELMED visitors = CONFUSED visitors = LOST visitors. So why are you still overwhelming your website visitors with a “filing cabinet website” that only distracts them from the important information they need to know and the next steps you want them to take? Andrew and Kenny explore the serious business dangers of online overwhelm – and provide hands-on guidance for eliminating it.

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finding-out-your-why

Episode 24 – Finding Your WHY


Put most simply, finding your WHY means knowing what you desire. And you must have desire in order to achieve ANYTHING in life. Kenny and Andrew step you through the absolute necessity of having a strong WHY (for your life as well as for your business) and how to find yours.

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value-proposition

Episode 23 – How to Craft a Powerful Value Proposition


A successful consulting practice MUST have a clear Value Proposition. It forms the foundation of ALL your marketing efforts. A strong VP makes your ideal clients believe that your product or service is the absolute best they can find. Andrew and Kenny give you all the steps you need to create a powerful one for your business.

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ep22_the_power_of_public_speaking

Episode 22 – The Power of Public Speaking


Reap the rewards of being a good public speaker (greatness is not required!). Not only can you win clients at speaking events, but you can win clients simply because you communicate with greater clarity and confidence. Andrew and Kenny share personal stories of their own public speaking paths along with their best tips for improving your very next talk.

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Episode 21 – How To Write a Business Proposal That Secures The Deal

You might have a fantastic sales funnel. You’ve built your website authority, you’re attracting great prospects, and you’re getting them to contact you. But that’s all for naught if you can’t close the deal. Andrew and Kenny share how to write a business proposal that always gets a “Yes!”

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blog

Episode 20 – Blogging: ‘The New Client Flywheel’


There’s a reason that nearly all successful consultants blog. Blogging increases your authority, increases your reach, and builds a “new client flywheel” that gains more and more momentum over time. In this episode Kenny and Andrew demonstrate the value of blogging and give you the essential tips for getting started and maximizing your blog’s value.

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