Andrew and Kenny go deep into PPC (Pay-Per-Click) advertising, one of the fastest ways to scale your marketing, and how to make it work for consultants especially.
In this episode:
- Why is PPC great for consultants?
- The difference between user-intent PPC and demographic-based PPC
- Running ads with Google vs. Facebook vs. LinkedIn
- How to focus your campaigns, ads and landing pages
- Question of the week: How much should I spend on PPC?
- Tip of the week: When to outsource your PPC
- SEO vs. PPC: Which is Best for Your Business? (Handy Flowchart)
- 3 Big Reasons to Hate Google AdWords
- 3 Big Reasons to Love Google AdWords