ppc

Episode 10 – PPC That Works for Consultants


Andrew and Kenny go deep into PPC (Pay-Per-Click) advertising, one of the fastest ways to scale your marketing, and how to make it work for consultants especially.

In this episode:

  • Why is PPC great for consultants?
  • The difference between user-intent PPC and demographic-based PPC
  • Running ads with Google vs. Facebook vs. LinkedIn
  • How to focus your campaigns, ads and landing pages
  • Question of the week: How much should I spend on PPC?
  • Tip of the week: When to outsource your PPC

Extras

Download Episode 10 PDF Transcript

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