Episode 11 – Getting Prospects to Take Action

Kenny and Andrew demystify the most critical part of winning prospects — getting them to take action with you.

In this episode:

  • Why all your marketing is wasted if you don’t motivate the right actions
  • Determining which specific actions you want prospects to take
  • The 5 stages where prospects must take action
  • Closing the deal — maximizing action in the sales call
  • Question of the week: What do I do if I hate “selling”?
  • Tip of the week: How to test for effective online actions


Download Episode 11 PDF Transcript

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