Kenny and Andrew demystify the most critical part of winning prospects — getting them to take action with you.
In this episode:
- Why all your marketing is wasted if you don’t motivate the right actions
- Determining which specific actions you want prospects to take
- The 5 stages where prospects must take action
- Closing the deal — maximizing action in the sales call
- Question of the week: What do I do if I hate “selling”?
- Tip of the week: How to test for effective online actions