Andrew and Kenny debate strategies and tactics for finding your best consulting prospects — both online and offline.
In this episode:
- Why Andrew’s favorite place to find prospects is online
- Best tools available for researching and finding prospects online
- How Kenny experienced enormous success with a strategic alliance
- How to find and form strategic alliances
- Question of the week: “Is AdWords best for my business?
- Tip of the week: How to spy on your competitors’ lead sources
- Google AdWords KeyWord Planner — Explore online prospect volume (sign up for a free account if you don’t have one)
- SimilarWeb — See where your competitors are getting traffic
- “Forget Setting Marketing Goals. Focus on This Instead.”
- StickK.com — Stick to your goals
- “Work the System” by Sam Carpenter — Create effective business processes