Andrew and Kenny interview special guest and referral marketing expert Steve Gordon, author of “Unstoppable Referrals” and publisher of “The Unstoppable CEO”.
In this episode:
- Why referrals are still the #1 way for most consultants to get clients
- Where most consultants go wrong when asking for referrals
- How to make it easy and rewarding for clients and colleagues to refer you
- How to create an effective “referral kit”
- Step-by-step approach to go from zero referrals to a nonstop referral engine