A successful consulting practice MUST have a clear Value Proposition. It forms the foundation of ALL your marketing efforts. A strong VP makes your ideal clients believe that your product or service is the absolute best they can find. Andrew and Kenny give you all the steps you need to create a powerful one for your business.
In this episode:
- The difference between a Value Proposition and a Unique Selling Proposition
- Why your business can’t thrive without a strong VP
- How to create a powerful VP, step by step
- LinkedIn connection tool: Autopilot for LinkedIn
- This week’s inspiration: The Last Webinar (Mike Seddon)