OVERWHELMED visitors = CONFUSED visitors = LOST visitors. So why are you still overwhelming your website visitors with a “filing cabinet website” that only distracts them from the important information they need to know and the next steps you want them to take? Andrew and Kenny explore the serious business dangers of online overwhelm – and provide hands-on guidance for eliminating it.
In this episode:
- Why our attention-deficit society requires simplicity to break through the noise
- The 3 steps to creating a clear, clutter-free website that engages your ideal prospects
- Kenny’s personal case study of de-overwhelming his business website
- Read Andrew’s complete blog post on this topic: “How to Not Overwhelm (and Lose) Your Website Visitors”
- The new Invision platform for collaborative design
- A Beautiful Experiment: Adults drop their wallets next to kids to see what they will do.