Episode 26 – Interview with Peter Sandeen (part 1 of 2)

Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.

This is part 1 of the 2-part interview. See part 2 here.

In this episode:

  • How to think about Value Propositions the right way
  • Where most businesses go wrong with their VP
  • Peter’s step by step process for crafting a powerful VP

In part 2 we completed the interview, and then Peter tore apart Kenny’s new website, critiquing it for a clear value proposition and conversion effectiveness. See it here.

SPECIAL OFFER for our listeners: Download Peter’s quick 5-step system for identifying your best value proposition:

Download Episode 26 PDF Transcript

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