Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.
This is part 1 of the 2-part interview. See part 2 here.
In this episode:
- How to think about Value Propositions the right way
- Where most businesses go wrong with their VP
- Peter’s step by step process for crafting a powerful VP
In part 2 we completed the interview, and then Peter tore apart Kenny’s new website, critiquing it for a clear value proposition and conversion effectiveness. See it here.
SPECIAL OFFER for our listeners: Download Peter’s quick 5-step system for identifying your best value proposition: http://www.petersandeen.com/value