Episode 27 – Interview with Peter Sandeen (part 2 of 2)

Andrew and Kenny interview special guest Peter Sandeen, a highly sought after publisher and consultant who helps business owners craft effective value propositions and increase their customer conversion rates.

This is part 2 of the 2-part interview. See part 1 here.

Watch the accompanying video of this episode below:


In this episode:

  • Top tips for optimizing your sales flow and website for conversions
  • Putting Peter’s insights regarding value proposition and conversion rate optimization to the test by critiquing Kenny’s new business website live

Part 1 contains the majority of the interview with Peter, and you’ll want to listen to that first. Find it here.

SPECIAL OFFER for our listeners: Download Peter’s quick 5-step system for identifying your best value proposition: http://www.petersandeen.com/value

Download Episode 27 PDF Transcript

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