Kenny and Andrew define what “landing pages” are, demonstrate why they are the most important lead generation pages on your website, and share best practices for creating killer landing pages.
In this episode:
- What is a “landing page”?
- Why landing pages are your best chance at a great first impression
- How landing pages and lead magnets (Episode 07) go hand-in-hand
- How do you craft landing pages that convert prospects into clients?
- Question of the week: Should your phone number be on your website?
- Tip of the week: Three 3rd-party tools that make it brain-dead easy to create effective landing pages