Episode 13 – Measuring Results

Kenny and Andrew explain why your marketing can’t succeed if you don’t measure it, and the sensible way to do so.

In this episode:

  • Why you must measure and compare results from your marketing channels
  • How to measure results that allow smart decision making
  • How to avoid measurement traps and rabbit holes
  • How to get started measuring quickly and easily
  • Question of the week: “Is it ethical to pay for referrals?
  • Tip of the week: A landmark book for optimizing your marketing


Download Episode 13 PDF Transcript

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