Put most simply, finding your WHY means knowing what you desire. And you must have desire in order to achieve ANYTHING in life. Kenny and Andrew step you through the absolute necessity of having a strong WHY (for your life as well as for your business) and how to find yours.
In this episode:
- Why your business will fail without a strong WHY
- How all action, and all marketing, flows from a strong WHY
- Proven ways to discover and crystallize your WHY
- Life in Half a Second by Matthew Michalewicz