Personas

Episode 06 – The Necessity of Personas


Kenny and Andrew present “personas” as an essential first step for all effective marketing. They give guidance in creating personas and in applying them to all aspects of your marketing from your website to your lead magnets, paid advertising and presentations.
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How to be a magnetic consultant

Episode 01 – Be a Magnetic Consultant


Andrew and Kenny each share their #1 essential tip for becoming a magnetic consultant, irresistibly attracting your ideal clients to you.  Plus there’s an intro to the show and a takeaway tip that you can act on tomorrow to immediately attract and win one new client while sidestepping all your competition.

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