Andrew: This week, we are talking about automation tools. In particular, we’re going to dig down into some great marketing automation tools and still very much on topic but with a slightly different angle, some productivity tools. Kenny, why are we talking about this?
Kenny: Well time is precious, isn’t it? In fact, it’s your most precious yet fastest depreciating asset. So it’s important to use it wisely and automating and delegating gives you more of this precious asset. Also, if you look at your competitors and you look at them and they are automating and you’re not, well it just stands that they will gain a lot more ground a lot faster. So it’s really important to be as efficient as possible in this dog-eat-dog world.
Andrew: Yeah. I mean you can’t possibly keep up with the technology curve without automating at least some of your processes.
Andrew: Nearly every major aspect of online marketing that was done manually, even just a few years ago, is automated in some form today and you’re going to quickly fall behind if you don’t take advantage of that.
Kenny: Isn’t it beautiful as well? Isn’t it – some of the stuff that used to take me hours and hours and hours, I can automate now. It’s just wonderful. I just love the world today and it just keeps getting better and better and faster and faster.
Andrew: You come across these tools and you think, “Oh my god. This is exactly what I’ve needed. I’m so glad somebody built this and now I can’t imagine how I ever got away without it.” So that’s what it feels like using these tools.
So I’m going to first dive into some of the marketing tools that have been really, really effective and saved me a ton of time and then Kenny is going to share some more information on productivity tools.
Now let me just say I’ve got a little bit of a cold today. It has been an amazing winter here in Boston. We’ve had over six feet of snow and we have another foot coming tomorrow and flu going around, stomach bugs going around.
I think we’ve actually been kind of lucky in that respect. But man, we’ve been getting walloped.
Kenny: Bless you, bless you. When I was over, we just missed the snow, didn’t we? I was wanting a bit of snow but I think if it snowed that much, I probably wouldn’t have made it to the presentation.
Andrew: Yeah, I think you had about an inch on the day you were leaving if I remember.
Kenny: Yeah, yeah.
Andrew: And that’s six feet since, so come back anytime and see the piles of snow around the city Kenny.
Kenny: I would love to.
Andrew: All right. So I’m going to talk about marketing automation from really three points of view based on when you actually need them in your marketing plan. So from my little point of view, it will be tools that help you, number one, create your website, then tools to help you generate inbound leads to your website and then tools that help you nurture those leads into clients. Those are really the three main pieces you need for a good lead generation system as a consultant, getting your website up, getting the inbound leads and then nurturing those leads into new clients.
So first, focusing on the website. I’m going to keep this very simple. For most consultants, most consulting websites, use WordPress. Use WordPress. That means go to WordPress.org. You can download the free software, have a web developer install it if you need to. It’s pretty straightforward and the reason I love WordPress – and I’ve used lots of different tools over the years.
But for the last few years, my focus has just been on WordPress because it does everything you need to create an effective, easy-to-manage marketing website for your business. It’s free, open-sourced software. It’s very easy to set up. As soon as you have it set up, it gives you all the basic functionality you need, website pages, a blog, ways to contact you, blogging control everything.
It’s by far the largest ecosystem on the planet for website building. You’ve got tens of thousands of plugins available, thousands upon thousands of themes to customize the look and feel of your site and this is very important. Anytime you find another website, another business that offers something that can integrate with your website, enhance the features of your website, 99 percent chance they will have a WordPress plugin. That’s just how pervasive WordPress is.
So they make it so easy to build and take advantage of all the latest and greatest features and software out there.
Now there are more sophisticated and expensive website platforms. But honestly for a consulting website, they’re just complete overkill. You will get so much more than you need. It’s more expensive, more complex, and it’s just not worth it.
On the other side, there are also companies that offer even easier to build website software, point-and-click website building. There’s even one now that claims an AI build your entire site for you, an artificial intelligence. Those all sounds very enticing because of their ease of use. I just want to warn you that whenever you go with a company like that, you’re going to be limited to using the software and the plugins and the integrations that that particular company supports.
Maybe they’ve planned everything out perfectly and they will have everything you ever need for your marketing website. But you take a big chance and if you find problems later, it will be very hard to move away because you’re using their proprietary system. You basically have to rebuild your entire site.
I remember looking at a platform like that about a year ago. It was a square space which offers a very easy website builder and I was just dumbfounded that they didn’t allow you to add custom scripts to a webpage. What this meant for me was that I couldn’t add the basic tracking code for Google AdWords which you need to do if you’re going to run an AdWords campaign.
AdWords is the largest advertising platform on the planet and this very fast-growing, web-building company and business didn’t allow you to support it. That just blew my mind and for that reason alone, I couldn’t use it for one client who was interested.
So buyer beware. I completely – I’m 100 percent behind the idea that WordPress is still the perfect middle ground for lead generation websites for consultants.
Kenny: Yeah. When they first started out WordPress, they were really keen on getting it right and they I think naturally brought in a load of search engine optimisation consultants to say, “Hey, how can we build this?” It’s really nice for the search engines as well.
Andrew: And in fact it started out as a blog. It really was just a blog. It has expended to become a fully-fledged website builder over time but the blog is still the heart of it and that’s what it gets – it has gotten that right from the beginning. If you’re going to be doing any blogging, WordPress makes it not only so easy to do but make sure that your blog gets out there and gets found in the way that all the search engines like. It’s all automatic. It’s beautiful.
All right. Now the second piece and the other set of automation tools I want to get into is for generating inbound leads. So actually getting great visitors to your beautiful new WordPress website and there are a few I want to talk about here.
First of all, I’ve mentioned this before and if you haven’t done it yet, go set up Google Analytics for your website. It’s extremely easy to set up. You just put one piece of code on your website. It runs all the time. It gives you a treasure trove of data about where your website visitors are coming from and what they do after they arrive.
Then it’s just priceless for really understanding how effective your website it and how you can make it better. It’s free. There’s so much automation in there. It’s a no-brainer. Set up Google Analytics for your website.
Number two, if you are going to be testing your website pages to improve them – and I certainly recommend that. We’ve talked about that in past programs. Google Analytics experiments make that extremely easy. So this is a feature within Google Analytics. You just simply specify two versions of a webpage that you’ve created and with a few clicks, Google will then run them against each other. So it will show one page version to half your traffic and the other page version to the other half randomly.
It captures all the data for you. It keeps the statistical analysis ongoing daily and it tells you when a winner can be declared based on a statistically-significant result. It couldn’t get any easier. It really automates the entire process of A-B testing.
A third tool I want to recommend here is Google AdWords. So if you are running paid advertising campaigns, Google AdWords also offers many levels of automation to make it so much easier.
If you have even tried running AdWords, you know how complex the system is. But there are so many automation options available to make it simpler. You can automate bidding. You can automate detailed conditions for when your ads should or shouldn’t show. You can have a variety of reports automatically compiled and sent to you.
You can create your own scripts and use their API, their application programming interface to fully customize your automations and the list goes on. Honestly, most of these you won’t need for a straightforward lead generation campaign as a consultant. But some are really helpful. The one that I use the most are automated rules to target my ads to certain positions on the page that I have determined to be the most profitable for my campaign.
For me that’s typically positions three to five. That may sound odd but often you don’t want to be in the top one or two ad positions on the page because people tend to click those whether or not they’re a good match or not and that can just lead to an awful lot of wasted money.
So I use some scripts or rather the automated rules within AdWords to target my ads to positions three to five. They take care of all that for me and I don’t need to mess with the bidding anymore.
So many ways to just simplify the entire process. I love all the automation control that you get with AdWords. By the way, if you ever need to grow beyond that, there are a lot of very expensive but very functional third party tools that can sit on top of AdWords and give you different views into the tool, different automation abilities. But again, that’s generally very much overkill for a consulting site. Just what is already built into AdWords is very powerful for you.
The last piece here for generating inbound leads is optimising your website performance. I’m sure you’ve visited a website and said, “Oh my god. I can’t believe how long it has taken this page to load. I’m just going to click the back button and go on to something else.”
That’s not the experience you want your website visitors to have. You want them to have a seamless experience where they’re flowing through your website, finding what they need, and not at all being distracted by waiting for your site to download.
So an easy automation here – and this is very, very recent, just within the last couple of years. There’s a company called CloudFlare and they’re the first company to provide easy and affordable CDN access to small business owners. CDN is content delivery network. What this really means is you sign up with them. Change just a few simple settings in your hosting account and now, instead of your server needing to handle all of your website visitors – and it’s very easy for individual servers to get overloaded or just not have the right bandwidth or power. CloudFlare instead is going to use their distributed super fast network of servers worldwide to do it for you.
So if your server is in Phoenix, Arizona, well, everybody in the world has to go there to get your website. But if you use CloudFlare, if they’re in say London, they can go directly to a server in London to get your website pages. That makes a tremendous difference in load time. Plus they have ultra efficient caching.
I mean this may sound a little bit technical. Why should you care? Well, all this means is that your pages might now load in half a second rather than three seconds and in today’s online world, three seconds, waiting for a webpage to load is an eternity and you will lose visitors because of that.
So this is so easy to set up and it’s free. CloudFlare is actually free for basic accounts. If you want a few extra options, which I think are well worth it, it’s just 20 bucks a month. So to me again, this is a complete no-brainer because it improves your visitor experience so much more, which again is going to help you get more of those inbound leads.
Kenny: What are those extras for $20 a month?
Andrew: It’s a few really additional highly technical items.
Kenny: All right.
Andrew: Such as the way the page loads, the images and compresses images and a few other kind of secret sauce speed-ups that they do. I was a little sceptical at first but after turning it on, I would say that just in broad strokes, CloudFlare did speed up my page loads from three seconds to one second for just the free version and then down to about half a second with a $20 a month version.
I’m particular about those sorts of things. I love having a superfast experience on my website. So it has been phenomenal.
Kenny: Yeah. You can measure the ROI on that if you really want to. For $20 a month, you’re probably making a lot more than that because you’re not losing visitors.
Andrew: Yeah. If you have Google Analytics set up, you can see the bounce rate for example. You can see how many people view a page and then leave or even fail to view a page successfully because it’s taking so long to load. You will see that that gets so much better when your site performs better.
All right. The last piece I want to cover for the marketing automation tools is for nurturing these leads. So you’ve built a great website. You’re driving traffic there effectively. Now what do you once you’ve captured these leads? How do you nurture them? That’s where email marketing comes to play.
Email marketing and CRM, that’s customer or client relationship management tools to help you keep in touch with prospects in the right way. Here, I want to suggest MailChimp as the automation tool that – again for consultants, is pretty much all you’re going to need.
MailChimp has been around for quite a while and last year, they re-launched with substantially improved features that really hit every spot you need for a typical – and even an advanced consulting lead generation website.
Their email automation is absolutely easy to use and extremely well-thought-out to deliver the features that you need. So you can load your email lists or add email subscribers from your website. It’s extremely easy to manage those lists. You can see a history of who has responded to your emails and what they’ve done. You can set up easy autoresponders. So when somebody joins your list, they get an automated email welcoming them to it. You can set up automated flows, so maybe you want to put together five email sequence for new subscribers.
You can set up multiple flows. If someone completes your initial sequence, you might move them to an advanced sequence or if you send them an email saying, “Hey, would you like to hear about my exciting new X, Y, Z program?” and they click yes, then they get into this other sequence of emails and it’s all so easy to do in MailChimp with a really again intuitive interface and extremely inexpensive. It’s only 10 bucks a month for up to 500 members of your website, members of your email list and then it goes up from there.
But that’s extremely affordable and well worth the money. There are definitely more sophisticated and expensive solutions. I will just mention some of the more popular ones. You know, Infusionsoft, HubSpot, Marketo. These are very advanced email automation platforms. They will let you create highly intricate sets of user interaction based on what customers do with your email, with your websites, with emailing you directly, with your social media.
I mean they can really tie it all in together to a very complicated platform that lets you really tailor the experience per customer. That’s fantastic. But again, for most consultants, that’s going to be overkill. You’re not going to have that much lead traffic or need to create that much of a customised experience if you have a fairly straightforward service that you’re offering and those can be quite expensive. Hundreds of dollars a month to thousands of dollars per month, compared to again what MailChimp is doing and I think they’ve caught up quite a bit for just a few tens of dollars per month.
Kenny: Yeah, and it’s worth saying as well with some of those other ones, they’re quite complex to use as well. There’s a big learning curve that takes place to actually learn how to use just a percentage of it.
Andrew: It’s true. I mean they’ve all set up very extensive learning knowledge centres on their websites. Once you sign up a customer, you need to go there and watch videos and they will have people call you to help you learn things.
One of them I think – maybe it was Infusionsoft – even requires that you complete a certain number of hours of training with a consultant online because it is so complicated to learn.
So do keep that in mind whereas again something like MailChimp, I mean you will understand it within a few minutes. It’s really that intuitive and simple.
Kenny: Very good.
Andrew: All right. So now Kenny, so that wraps up the marketing automation tools, really the top tools that we use on a regular basis. Now Kenny has some great ideas for productivity in general.
Kenny: Yeah, absolutely and just worth noting, I use Ontraport for my CRM and mailing system and again it’s a little bit more complex than the likes of MailChimp. But it’s less complex than the likes of Infusionsoft and Marketo.
Andrew: What do you like about Ontraport?
Kenny: Well, I went – I took Ontraport on at the beginning because we could create all sorts of advanced sequences like you were just mentioning there that MailChimp does. At that time, MailChimp and AWeber and all of that kind of stuff didn’t do it and the other option was Infusionsoft which was even more difficult to use back in those days. We’re talking probably 2011 or something when I signed up for Ontraport. I think once you get into a system, you really don’t want to go and try another system, because it’s that whole new learning curve again.
Andrew: Right, and the hassle of moving over all your data, all your contacts, everything else. Sure.
Kenny: Correct. OK. So I know that we’re going to answer questions from clients here but I was speaking with a client this week who wanted to know how she could update her audience. So be like the middle person between what’s going on out there and her audience and she wanted to do this without spending hours trolling the web, because that’s what she was doing. She was going around, randomly looking at websites, and then posting articles on Twitter or Facebook or Google Plus or LinkedIn for her audience, that her audience saw that as a beacon of knowledge, who was willing to share all of her – what she had learned that week.
She wanted to do it in a more automated fashion. So I introduced her to Feedly and HootSuite. Now Feedly which is Feedly.com, which is all about RSS feeds, but we don’t need to go into that technicality, is a news and blog aggregator.
So if you choose a category, once you get into Feedly.com, you can choose a category or you can search on a keyword, any keyword of your choosing or just add one of your favourite websites. What it does is it pulls all of the relevant feeds from that website, so all of the blog updates or all of the article updates into one place, into Feedly.com and serves you with the titles of the articles.
So what it will do is if you’ve got ten blogs that you’re really interested in, that you really like and also it will suggest blogs for you. You can add them into your Feedly panel and what it will do is it will show you all of them in one small space that you can see the titles of the articles.
It also allows you to create your own categories and you can actually choose – I obviously choose to see as many as possible. I only need titles. But it will actually give you images and it will give you snippets of those blogs as well.
It brings it all into one place and now my client just spends 20 to 30 minutes per day scanning Feedly to see if there are any titles that take her fancy. Then when she clicks on the title, a popup appears where she can read or scan the article inside Feedly and she can see if it’s relevant and shareable for her audience, which is great.
So she has now got this one place Andrew where all of her news and all of the information regarding her industries, that she can be an influencer in that industry, just all comes into one place.
Andrew: Yeah, I’ve been using Feedly for about a year myself and it’s a huge time saver. It just makes it all so easy to see exactly the articles that you want, which is that – that’s what we need. We want to see what we want, when we want it, and nothing less and nothing more. So it’s just perfect for that.
Kenny: That’s it. So the news comes to you instead of you going out there searching for the news. Next I introduced her to HootSuite which is HootSuite.com which is a fully integrated – it’s fully integrated to Feedly as well and HootSuite allows her to schedule posts to her preferred social networks, simultaneously with one click.
So instead of her being in Feedly and going, “Well, I like that post,” what I’m going to do is I’m going to copy and paste the title of that post – sorry, the URL of that post and then I’m going to head over to Twitter and I’m going to post it in there and then I’m going to head over to Facebook and post it in there, then head over to LinkedIn and post it in there. It’s integrated into Feedly.
So all she needs to do is when she clicks on the post that she likes within Feedly, there’s then the option to click HootSuite and it populates HootSuite for her and then she can choose where she posts it. Does she want to post on LinkedIn, Twitter, Google Plus, Facebook or all of those at once? But HootSuite also has an auto-schedule feature which I really love.
It also has a feature where you can schedule at a specific time. But I love the auto feature schedule, which I just click every time and what it does is it spreads the posts out throughout the day and also it knows when your audience is most likely to be online. So that’s when it kind of spreads them out in that period.
So instead of – I don’t know whether you’ve ever done it where you’re following someone on Twitter and you just see that they post like 10 posts at once and it’s so annoying because it takes up all of your feed.
Well, this stops that. It posts them sporadically throughout the day. So it makes you appear like you are – you’re not just posting these articles all at once. You’re doing …
Andrew: It makes it look like you’re spending all day tending to your social media audience.
Kenny: Exactly. Like you’re really looking out for them and like you’re just a beacon of knowledge, which is really, really powerful. Other automation tools that I would like to use and that I use plenty but I don’t want to overwhelm you today, I love IFTTT.com which stands for “If This Then That,” and I think we’ve mentioned it before on the show, and also Zapier.com.
Now they’re integrated with most major apps out there and what they do is they allow you to automate a task in one app if something happens in another. A great example of this is – and I have lots of these. They call them – in If This Then That, they call them “recipes” and you can create these recipes. It’s so good, so cool.
A great example of that is once I receive the transcript for this podcast, I drop it into a Dropbox folder and If This Then That, so IFTTT.com, then tells Gmail to send the prewritten email with the Dropbox link to my developer who then adds it to the website. So it saves me sending that email which just saves time. It saves willpower and we spoke about willpower on the show before Andrew and it’s probably something that we should have brought up at the beginning actually of why it’s so important to automate, because you want to be saving that willpower for your really important tasks that require you, your brain power, and your energy for that particular day.
Andrew: That’s a great point. I mean we know a lot about willpower these days and it really is a limited resource that we drain down during the course of the day and then have to replenish and if you drain it with a plethora of busy work, repeatable tasks that you could simply be automating, well shame on you. Go out and automate them and save your willpower for more important things.
Andrew: OK. Well, thank you for all that Kenny and that brings us on to our question from clients and this week, the question I wanted to bring up is one that was actually asked by a client, so probably nine or twelve months ago when I started working with him, because it is relevant to this automation question. He had had so many awful experiences with his website and with previous developers. Basically he put it to me like this.
Andrew, my website has gone down so many times. It has been hacked twice and I’ve used some unreliable hosting providers where the site just goes down for days and before I even notice and have to call them and try to get it back up. Is there any way that I can be notified when something goes wrong with the site so this doesn’t keep happening?
Thankfully there are tools for that and my favourite tool these days is called SiteUptime, SiteUptime.com, and it really is as simple and focused as it sounds. It’s just a great little service. You enter a little bit of data and it keeps tabs on your website 24/7 for you for just five bucks a month.
What it does, it’s constantly pinging your website to make sure it’s up. If it ever becomes inaccessible, you receive emails and texts immediately. When it goes back up, you receive another notification.
Now it say it’s constantly checking. It’s every minute or so, so it’s not at all affecting your website resources. But it’s providing that constant check to make sure that things are working as they’re supposed to be.
This is especially critical. I mean obviously you never want your website to go down. You never know when a new prospect might be looking at it. But this is especially critical when you’re running paid advertising campaigns, right? You’re spending money, sometimes $5, $10, $20 per click to send a new prospect to your website and if it’s down, you’re just burning through money.
So SiteUptime provides complete peace of mind and it’s well worth it for just five bucks a month. That to me is a no-brainer.
Kenny: Yeah, we use that as well for our site. It’s one of those things. Sometimes you get the email and you’re like, “Oh no! The site is down,” but it’s just so nice to know when it’s down rather than being told by one of your clients or one of your prospects.
Andrew: Or to never even find out and it gives you a nice report at the end of the month saying your site was up 99.99 percent of the time. So you can feel good about your hosting service, right? If it’s very far off that mark, you might want to consider switching. So it gives you a lot of great information and just the peace of mind is worth it all by itself. So Kenny, what is your tip of the week for folks today?
Kenny: Yes. This week, it is get an accountability partner and you may have heard this before and you may have thought, “Yeah, yeah, that sounds great,” and then have never done it. I’ve been one of those people. I’m quite into accountability but I’ve never actually had a full-on accountability partner and it came about because I recently got myself a personal trainer and I’m seeing pretty good results from the personal trainer. I’ve only been doing it for three weeks now. I’m feeling a lot better and I go down to the gym and I do stuff that I would just never do on my own. But that’s not the point.
The point is my personal trainer told me that he also has a personal trainer to keep him accountable. So two, three times a week, he has a personal trainer. So that’s his accountability partner. That person ensures that he does the work.
So I then decided to get another business coach as an accountability partner for me and I was speaking to someone about it and telling them this story and we both basically said, “Should we be partners?” So each morning, we speak for five minutes and discuss three tasks that will be done today and the three tasks, we’ve covered the three tasks that we should have done the day before.
It is so powerful because having someone reflect your behaviour back at you is just – it can be quite life-changing because I now see how I want to distract myself with new shiny stuff all of the time and how I can easily veer off in the wrong direction and how I must do it all the time and just convince myself that’s the right thing to do. That’s more important right now just because it’s shouting louder or it’s switching a few buttons on for me.
I must have just done this loads in the past. So having those tasks that I know I need to do, otherwise I’m going to get a telling off of my accountability partner tomorrow, just makes me complete those tasks and it’s so powerful.
So having someone keep you accountable will keep you on track and it’s very easy to do. Just choose someone. It can be anyone. It could even be your spouse although I would probably choose not to do that. But if you can get someone, you speak to them just five minutes a day, keep the call very short, you may want to do a slightly long one at the beginning of the week where you say, “Well, I’m going to complete this week,” and just do three tasks per day.
He won me because he has done it before. He said, “It will annoy you at times Kenny. Get used to this because it will annoy you.” You will think, “Oh no, I’ve got to speak to Chris today.” I’ve done it one week now and I’ve really found it very powerful.
Andrew: Yeah. When we get distracted during the day and don’t do what we know we should be doing, obviously we’re letting ourselves down. But we can let ourselves off the hook for it pretty easily, more easily than we should. It’s a lot harder if we know we’re going to let someone else down and they’re going to be disappointed in us. So I think that’s really what makes this so powerful.
Kenny: Yeah, absolutely. There are apps out there as well. You mentioned an app recently. What was the app you mentioned?
Andrew: Oh, right. stickK.com where every week it’s asking whether or not you completed your promised goal and if you failed to, then they donate some of your money to a charity that you don’t like. So it’s another way to keep you on track.
In fact, I mentioned that I’ve been doing that for my Japanese language learning for some time now. The last week was the first time in about 10 weeks that I missed it and had to donate $10 to a charity which I really did not want to donate money to and my wife even yelled at me. I can’t believe you donated money to them!
So now it kind of just gave me that much more motivation this week to get my act back in gear.
Kenny: Yeah, very good, very good. So for me, if you can get an accountability partner because you’re there every day talking to each other, you will learn a lot as well about some of the tasks that they’re doing.
Andrew: Fantastic. So thanks for that Kenny and that leads us on to the inspiration of the week. I came across this really cool article in Time Magazine this week about the enormous growth of the sharing economy here in the US and this has been a phenomena that has really only been enabled in the last few years where you don’t need necessarily to go out and buy homes and cars and clothes and meals. You can share all these things. You can rent them as needed. Get them on demand. Return them when you don’t need them.
So for cars, there’s Uber. There’s Zipcar. For homes, there’s Airbnb when you travel. You can also, as mentioned, rent clothes online, second hand clothing. You can get meals delivered. You can have tasks done for you. You can borrow money through a lot of different providers online, without going through banks.
So many ways that people are just sharing person to person these days that’s enabled by the technology and there are a couple of pieces of this that I really want to call attention to. One was a quote by the president of a Silicon Valley start-up incubator called Y Combinator and they were the first investor in Airbnb.
The way he put it, I think a lot of us can recognize these days. He said, “If you think back to what it was like to go on vacation for a week in New York City in 2008, way, way back in 2008, versus what it’s like seven years later, I would not plan anything now,” he says. “The day I was going, I would first try Airbnb and then try Hotel Tonight. I would never have to launch a web browser or talk to anybody. I would not wait and line for a cab service. I would just be pushing buttons on my phone and shit would happen in my life.”
I think that’s where things are going, especially in the big cities these days.
Andrew: And they also quoted Henry David Thoreau from Walden here saying that he was horrified by all the possessions in his life and he would rather sit in the open air because no dust gathers on the grass and man is rich in proportion to the amount of things he can leave alone.
I think a lot of us are feeling it these days, that we don’t need so much stuff around us. I thought of this toady because this is really one of the benefits of many of the automation tools that we’ve been talking about, that they can help set you free from all this stuff. You just don’t need as much stuff. You don’t need as many physical things like files or calendars or large desks. You don’t need to manage as many digital things as we used to, like spreadsheets and checklists, because so many of these things can be automated for us.
So smart automation as we’ve been talking about can just clear away all this existential clutter from our lives and that honestly makes you feel so much better, feel so much clearer every day. You don’t have these things weighing you down. It helps you focus, helps you be more productive.
So I think as part of the sharing economy, we can think of it as an automation economy and hopefully we’ve given you some great tips towards that today.
All right. Now for next week Kenny, what do we have coming up?
Kenny: We have succeeding on a tight budget. So if for example you want to watch you’re spending on your marketing campaigns and you want to rein it in a little bit, then this will be a really good week for you to tune in and work out how you can generate customers and clients and leads and whatever you want to generate via a tight budget.
Andrew: Obviously this is a very important topic for consultants because we don’t have the budgets of large companies to spend on marketing and advertising and everything else. So how can you make it work with a limited budget? We will go into that deep next week.