Kenny: Today we’re going to be talking about blogging, the new client flywheel. If you’re wondering what I’m talking about there, we will come on to that shortly. But why are we talking about this today, Andrew? Why do you think it’s so important for consultants?
Andrew: Well, Kenny, blogging achieves three big wins for consultants. Number one, it increases your reach. It gives you so many ways for more prospects to discover who you are and what you can do for them.
Number two, it increases your authority. In fact, the very word “authority” contains the word “author”. Whether somebody is writing a book, an article, a blog post, something else, it just automatically confers an extra level of credibility and respect and complied authority. So just the fact that you’re writing can help you raise your fees because you’re raising your value in the minds of your prospects.
Number three, it builds that new client flywheel and I will say more about that later. But this is something that just pays enormous dividends over time because blogging helps you to grow your email lists, which provides you – it provides you a targeted content to regularly send to your email list and when you do that over time, something happens that just brings you great new prospects and clients almost automatically.
So I want to give some examples with that later and talk about how all that works.
Kenny: Awesome. Now, if you know me and if you listened to last week’s show, you will know that I’ve dabbled with blogging here and there. I’ve done video blogging and stuff like that and I’ve done text blogging and it’s just something that I’ve never really gotten into, but I intend to get into it over the coming months. In fact I’ve got a whole blogging plan that I’ve put together.
The reason for that is if you look at all the gurus out there in inverted commas there – when I talk about gurus, I’m talking about experts, so consultants, coaches, anyone who’s seen as an expert who has the all-important authority that Andrew has mentioned before.
They all have one thing in common. They blog. So whether that’s they – them doing written text blogs or video blogs, which is now known as vlogging or podcasting, audio blogs, these people all do it. They are guaranteed a certain amount of social shares each time they write a blog post.
So every time they put something out there, they’re guaranteed at least X amount of social shares depending on how big their authority is. So this is free advertising for them, stuff they don’t need to pay for and if you look at some of them, if you look at someone like Michael Hyatt for example, he says he can write a blog post in an hour and that blog post will earn him a lot of money because what he then does is he puts it out there. It gets shared socially with thousands of people. So they do the marketing for him.
Then people arrive on his site and then they will sign up to his lead magnet and then they will enter his sales and marketing funnels, so it’s just building bigger and bigger and bigger.
Andrew: By the way, it didn’t work for him that way on day one. This is something he has built over time with consistent high value blogging. It grows in value tremendously over time the longer you do it.
Kenny: That’s right and the curve kind of goes steeper the longer you have been doing it. So him now, he’s just getting better and better and better and he’s getting exponential results now.
Why do they get these shares? Because we mentioned before they have that authority. They have that know, like and trust already ingrained in their visitors.
So what kind of high impact insights can you go into around this theory of blogging? Because I know you’ve done it on a more consistent basis than me Andrew.
Andrew: Yeah, I do want to share some specific things that really help to make this work. But first I just want to answer the question, “Does it really work?” So we can point to a lot of people like you’ve started to who do blogging, who seem very successful at it, who swear by it and certainly there are many, many folks who do that. I’m just going to talk from my own experience. I would not say I’m a top-notch blogger by any stretch of imagination. It’s just something that I’ve started doing about two years ago and just plug away at it.
But it has worked wonders for my own traffic, traffic to my website, that turn into prospects and clients. So I just – just before this call, I went and pulled my latest Google Analytics data to look at this again. I know it has been fantastic for a long time and I wasn’t even prepared for what I saw for the last few months.
I looked at January to April of 2015, so the last four months here and over those four months, I had 10,700 visitors to my website from all sources of traffic. But of those 10,700 visitors, 8800 of them or 84 percent came through a blog post. That means they went to Google and they searched for something related to what I write about and my blog post came up in the search results and they clicked on it and came to my site.
Now there are a few other ways that they can find them. I have my blog published on some other blog aggregator sites but honestly, those account for a very small percentage of traffic. Ninety, ninety-five percent of it is all through Google. So this is 84 percent of my site traffic are people finding my blog post and coming to my site. That’s a tremendous amount of free traffic.
But ultimately, we don’t care about the traffic, right? We care about the conversions and during those same four months, three out of every four site visitors who contacted me found me through a blog post.
That’s why I measure conversions on my website. People go to the website, eventually submit a contact form for a consultation. That’s a conversion. That’s a lot of value to me. Three out of four of them over the last four months found me through blog posts.
This again of all site visitors – that includes my paid AdWords traffic, referral traffic from other sites, direct traffic, other organic search traffic. Of all that, folks who found me through my blog accounted for three quarters of all conversions.
It’s just – and again I’ve been doing this for two years but I started to see this ramp after just six months of the blog overtaking all of my website traffic. It has been absolutely fantastic.
By the way, so of all those visitors, 10,700 in the last four months, 6400 of them – and that’s 61 percent of all my site visitors actually came through a single blog post.
Andrew: A single blog post of the almost 30 that I’ve published over the last two years. Now I could not have planned that if I tried. I’ve written many blog posts that I give myself a pat in the back and said, “I should get a Pulitzer for this.” I think that’s the prize they give to writers, right? And those posts barely registered a blip in my site traffic. They’re big disappointments, after I spent all this time on keyword research, crafting the right messages and everything that goes into it.
But I wrote one post on what I thought was a very niche topic that few people would care about. A client had just asked me earlier that week. Andy, should I separate my blog from my website that I’m building? I thought, “You know what? That’s a good question. I will answer that in a blog post.”
Somehow that just hit the right magic combination of high traffic searches and low competition and my blog post has been number one in Google for any variation on that search for a long, long time. It has had not just tens of thousands of views but also over 100 comments left on it, which Google also sees and makes Google want to promote it more because they understand that this is really a valuable resource to share for these kinds of searches. So it becomes a virtuous cycle.
I really can’t say enough about what blogging has done for me and again I don’t think I’m a fantastic blogger by any stretch of imagination. So let me say a little bit about what I do to make this work and I’m sure you as a consultant can do it at least as well as I do, if not better.
So number one, choose a schedule that you can keep to. For me, I only publish one post a month. Now I know I should do more. I know that doing more would have a significant positive impact on my business. But like everything else, it’s a matter of making time with all my other priorities. But that’s my floor. If I fall below once a month, I’m failing.
Over the two years I’ve been blogging, I’ve had about a 95 percent success rate there. Whatever the rate is, set it to something that you can stick with because if you say you’re going to do two posts a week and you fail by the second week and you’re just giving up by the third week, that’s not helping at all. You’ve got to be consistent and do something you can stick with.
Now number two, write about top of mind concerns for your ideal prospects. Write about the things that your ideal prospects most care about, have the biggest questions about or keeping them up about at night. When I say this, I think you will find this too but I need to remind myself to not write for people who are trying to learn to do what I do, right?
I’m not in the business of trying to educate other internet marketers. I’m in the business of trying to attract clients who need my services. So I have to remind myself not to write just to educate people to become me, but rather to write for people who want to have someone they can trust like me to do the work for them. That’s an important distinction. I’m sure you have a specialty. I’m sure you can write about everything you’ve learned, your best processes, your best practices, pitfalls along the way.
That’s all great. People love it. But if it’s only helping people who want to become you, it’s not helping your business, right? You’ve got to find the angle that reaches the people who want to hire you.
Kenny: Unless of course your target audience are people who want to become you.
Andrew: There you go. And there are certainly plenty of folks out there for him that is a target audience, right?
Andrew: Number three, trust that the investment is going to pay off. When you send out blog posts and other emails to your email lists or on your social media sites, it sometimes feels like you’re being in the doubter space, you get no response and you wonder if all the hours are even worth it.
But it builds up and every so often, you will get an email or a call – like the one I got just two weeks ago, it was from a prospect I had spoken with over a year ago and we talked a couple of times. For whatever reason – I don’t even remember now. It just didn’t work out. It wasn’t the right time or the right match, whatever. But he called me two weeks ago, the day after my last blog post. He told me he had been reading them regularly and thinking about me and now he’s ready to move ahead.
That is just perfect. That is exactly what you want to happen from publishing content. He talked with some other people about this type of project but what he said to me was he knows I’m the expert, right? And this is the part that the authority just comes out from blogging. You’re perceived as the expert and he was ready to go. We worked out the terms and we signed the contract a few days later.
Again, we hadn’t spoken in over a year. He had been following my blogs and now he was ready to go and got in touch.
One of my mentors, Steve Gordon, who we previously interviewed on the show – that was maybe two months ago Kenny we had him on – he was a great – that was a great interview.
Kenny: Yeah, it was episode 15.
Andrew: Yeah. And he’s a huge proponent of this type of strategy. He refused – he refers to these prospects on your mailing list as orbiting around you and you keep them in orbit with your regular content publishing, with your regular blogging. Then when they’re ready to take action, they know exactly where to come in for a landing. They come to you. That’s exactly the position you want to get yourself into.
Kenny: Yeah, you want those people orbiting around you and it’s funny because when I have put blog posts out there, sometimes you don’t get a response and you think, “Oh, there has not been a huge response to this.” But then you do get the odd person who will apply to speak with me or give me a call and someone usually who I’ve dealt with in the past that really resonates with me.
Now just a question because I know this question will come up to people who are listening. If there’s someone like yourself who has got a – you’ve got quite a good, consistent record there of blogging on a monthly basis over two years. What kind of blog post do you do? What size of blog posts I should say because some people will say, “What do I write? Is it a 300-word article? Is it a 2000-word article?” What do you do? What works best for you?
Andrew: Well, I initially tried writing long blog posts because after doing some research at the time, it seemed like those were being favoured a lot more by Google. But then I saw different information over time. I tried to actually shorten them up. I just have a real problem doing that Kenny. I have a problem writing short blog posts. I don’t know how many of mine you’ve taken a look at but they – I set out to target maybe 500 or so words. They always end up being a thousand and that’s after I cut them back from 1500.
Andrew: So pretty much all my posts are around a thousand words and I do still believe that slightly longer posts tend to get favoured more by Google because you have more of an opportunity to show your authority. But I think much more important than the length is what you’re actually saying and how helpful is it being and it just got me thinking of one tool that I want to – I’m going to look at you’re speaking here and come back to because it also really helps with just readability.
I mean there are a lot of things that go into making a good blog post. Obviously it has to be readable and it can be hard. We’re not all trained to write easily digestible content but there’s a tool that actually checks all this for you and suggest places where you can simplify the wording. I’ve been using it for six or eight months now.
Oh, I just got it! It’s called Hemingway. Just Google “Hemingway” and you will find this free tool online. You just copy and paste all your content and it says, “This sentence is too complex. Break it up.” Here, you use too many adverbs. Here, this piece is too difficult. It even gives you a rating of – it’s just a sixth grade level. It’s just a 12th grade level. You want to be as simple as possible so people can just scan it and quickly digest the meaning and things like that really help.
Again, if you’re not a natural gifted writer like I am not, this is a great tool.
Kenny: That’s a brilliant tip. I’ve never even heard of that. So I will be certainly …
Kenny: I will certainly be looking at that and I think what we can mention as well here – I know it’s something we’re going to look into with Magnetic Consultant. We’re going to look into it next week and that is syndicating content, which you talked about earlier. So maybe if we get some success syndicating with Magnetic Consultant, I’m sure I will roll that out [0:16:18] [Indiscernible] you will roll that out to Prometheus. Maybe that could be an up and coming show later on down the line.
Andrew: Well, it should be, yeah, because we’re helping you to create effective blog posts but again, you need people to find them.
Kenny: That’s right.
Andrew: And that’s what publishing on third party sites and syndication is all about.
Kenny: Yeah. Now just before we move on to questions from clients section, which is – it’s a really good one this week. I just want to go a little bit deeper myself here and talk about a little bit more about this topic because it clearly works and that’s why I’m going to aim to do a lot more in the coming months and I think your schedule Andrew is brilliant.
It’s really achievable. It’s not overwhelming. Again, it’s a great place to start and obviously once you’re comfortable with that, you may want to move it up to twice per month and then move from there as you get more comfortable and you gain more time to do that.
I also want to share with you that I also plan to write a book and so we will be structuring the books so that it can be built from my blog post, because I want to kill two birds with one stone here. I want to be able to repurpose the work and if you’re thinking about writing the book, this is a great way of getting content for blog posts as well. So I wanted to share that with you as well.
Andrew: Yeah, Kenny. There are even more birds there. I mean this is one of the magical things that happens when you’re publishing content. You don’t have to just publish it once. You can rework it. You can reuse it. If you write a blog post, you can turn it into a podcast. You can turn a podcast into a blog post. All that content can be turned into books.
I mean you’re not just spending hours to write something that then never gets used again. It has a life that will carry on to the extent that you help it happen.
Kenny: That’s right and you can also – if you want to add more value to it, you could generate it into a course and sell it as a course you could …
Kenny: You could sell that through your own list or you could sell it on sites like Udemy.com where they have a huge list and database of people who search through Udemy on a daily basis looking for courses around various different topics out there.
Also if you’re not a confident writer, if you feel that – for instance, I know a lot of entrepreneurs who are dyslexic for instance and they just don’t want to write. Then you can either get a ghost writer, get someone to write it with you, get someone to interview you or you might be comfortable in front of a camera and you might want to do, as I mentioned before, video blogging. Vlogging, they call it.
You might want to do podcasts like we’re doing now and then you can just have it transcribed and we do it through Fiverr. There’s someone on Fiverr who transcribes for us. So that’s F-I-V-E-R-R dot com and get it transcribed, so that gives people the choice of whether to watch, listen or read and of course it’s going to be a lot easier for you then to repurpose it as well if you have it in different formats.
Andrew: In fact Kenny, I don’t mind sharing if you would like to say how much we actually spend per podcast to get it transcribed.
Kenny: Yeah, absolutely. So generally out there in the marketplace, you will pay – I think it’s around about a dollar per minute is what you will pay out there in the marketplace whereas we get 50 cents per minute. She’s pretty good.
Andrew: And it’s not like there’s that much special skill required. It’s transcription. So the money matters.
Kenny: Absolutely, absolutely. Another important point that we’ve not covered yet about blogs – and I’m sure one day we might come on and talk about how we structure blogs and stuff like that but I just want to mention headlines because the headline is one of the most important parts of your blog posts because if you write a bad headline or a headline that just doesn’t catch people’s attention, then people won’t read it.
We live in an attention-deficit society. So people are just only going to be going deeper into something that really grabs their attention and so if you have a bad headline, then your time and your effort is going to be completely wasted.
There’s a really good tool out there that scores your headline based on what they call emotional marketing value. So it gives it a score, percentage score. You want to get a higher percentage as possible. A good copywriter will get between 40 and 50 percent. Really talented ones will get 70 percent plus and the tool is by the Advanced Marketing Institute. It’s called the Advanced Marketing Institute Headline Analyzer. We will put it on the blog post here when you’re listening to this.
But if you’re just listening now and you want to remember that, just type in to Google “Advanced Marketing Institute Headline Analyzer,” if you can remember that and it will show up as number one. That will really help you with those headlines there.
Andrew: Kenny, it’s called the Headline Analyzer but it just struck me as you were talking about this, you could use this throughout the blog post as well, couldn’t you? Because it’s not like if somebody agrees or likes your headline and clicks through it that they’ve committed to reading your entire 1000-word blog post. You still have to keep it very interesting. You have to keep it flowing. You could keep using this to hit different very emotional sub-headlines.
Kenny: Yeah, that’s right. That’s right. Beyond the headline, the next most important part of your blog post is your opening paragraph. You will usually have that slightly bigger than the rest but it really does need to grab their attention and at the end of each paragraph, you really want to lead on to the next paragraph. We call it opening a loop.
So you open up a loop. So like I’m – if you look at some of these amazing television series now that you get addicted to on Netflix, the likes of Lost and 24 – it all started out with Lost and then 24 and then beyond that, there are lots of other stuff there.
What they do, before a commercial break for instance, is they will open up a big loop. So they will open up something. They will talk about something that’s coming up. They will create a massive amount of curiosity and as human beings, we want to close that loop and we will not stop until we close it. It’s like an itch we need to scratch and if you can do that at the end of each paragraph, moving on to the next paragraph, then you will keep people hooked to that.
Andrew: That is a skill I freely admit I lack. I’m excited to see how you do it Kenny.
Kenny: Yeah, yeah. Well, we will see. Another great free tool that I’ve mentioned before and hear a lot is BuzzSumo.com. Just go to BuzzSumo.com Just type in the main keyword you’re going to be writing about and it will show you the most popular articles across the web for that keyword.
This will allow you to structure your headlines similarly – I’m not saying go out there and blatantly copy your competitors. But get some inspiration from them and then do it better. So you may put in a keyword in there and then you might notice that the top 10 articles or the top 5 articles are all how-to articles. So they start with “how to” or they may include numbers in there. So nine mistakes to avoid when…fill in the blank or nine things to do when…fill in the blank. So look at that. Go to BuzzSumo.com and look at the structure of the headlines. That will really help you.
Also, dig in a little bit deeper. Go into those articles and see how the articles are written as well. Like I said, get inspiration and then do it better. Also when you’re writing blog posts, it’s no hidden fact that people these days, because we’re in an attention-deficit society, attention poverty if you like, people want to scan as well.
You get some people who will sit down and diligently read every single word you write but there are a lot of people out there like myself who like to scan. So just think about this when you’re writing your blog post. So you may want to use lists in your blog posts or number. There’s really – numbers are really good and you see they’re really popular because people can scan your article which is great but it also lets them know that there’s a definitive start and an end to your post as well.
Remember to use subtitles in there where appropriate and put bold –embolden words as well if you want stuff to stand out. This will really help your readers scan your content.
Andrew: That’s really big. I’m a scanner too. I think most people are these days and if I’m reading an article that’s called “Nine Mistakes to Avoid When…” and I don’t have a lot of time, I may look at the first sentence and just jump right down to see what number one is.
Andrew: And if that looks good, I will read on number two, number three, and I will probably scan at least those numbered headings, sub-headings, all the way to number nine just to see what they were. But if it’s the same content, organised not by numbers, but just by freestyle writing where I have no sense of when is this thing going to end or how do I extract those key points from it, I will likely just leave.
Andrew: I mean you’ve really got to think about the structure to help scanners.
Kenny: Yeah, exactly.
Andrew: Help us scanners out there because it’s most of us.
Kenny: And how many times Andrew have you landed on there, going, “I haven’t got a lot of time to read this post,” and it’s a really good post and it’s written really well for the scanner and you start scanning it and you’re like, “In fact, I’m going to read all of this now,” and before long, you’ve forgotten that you didn’t have time to read the post and you’re …
Kenny: Yeah. Great. Well, that’s really well-covered there I think. I think we can go into deeper sections of this. Like I say, how to get traffic to your blog posts at a later stage. But what I want to move on to now is questions from clients and I didn’t have anything completely relevant with today’s topic this week about blogging, but it’s kind of similar. It’s around about building your authority and one of our clients, she asked. It was a couple of months ago now but it has just come to fruition and I wanted to share it with you.
She wanted to speak more. She wanted to get more speaking gigs and she wanted to build her authority through speaking events, which she just loves doing and knows that I love doing as well. So she asked me how she could secure more of these. But her problem was that she had never spoken at any event in her target niche before. So she had no track record because she was going into a kind of new niche, if you like. She was using all of her experience to enter this new niche.
I told her that to increase the chances of getting shows and to speak at events, that she would need some video evidence of her speaking. It’s not absolutely essential to this but it will really help. It will really add to an advantage when you apply to speak at the event. She didn’t have any of this.
So I told her to organise her own small workshop event and make it free. She was really struggling to fill it. So I said, “Invite all your friends, invite family. Just get an audience in there,” which she did. She managed to scramble it all together and she got people in there.
Then she got a friend of hers to video the event as well, someone who knows how to video events and she was now able to make a quick two-minute show reel of the event and was able to send this when she was applying to speak at events.
Through this and her great tenacity – because this person is so tenacious and just really, really goes for it. She secured two slots at a two-day event so she was speaking on both days and on each day there was – I think there was about 250, 300 people there. So I think she got to around about 500 people speaking at these events. She generated, wait for it, over 50 leads.
So people have signed up to her lead magnet or indeed actually went through the whole process and signed up for a strategy session with her. So it was very, very fruitful for her indeed.
Andrew: That’s brilliant because it can be so hard to break into these things and you do feel that way. You feel like, well, I’ve never spoken at a big conference before. So how can I ever speak at a big conference, right?
Kenny: That’s right.
Andrew: But just creating – as you said, creating a small little speaking opportunity and recording it, so you can actually showcase your abilities. That’s fantastic. I love that idea.
Kenny: Yeah. That’s why I was so insistent that we got our own videographer when you and I spoke at MIT because I know you’ve spoken there many times before. But I wasn’t letting that little one escape without any evidence.
Andrew: We got a great videographer, didn’t we? We did a fantastic job.
Kenny: We did and if you need anyone in the US to video any of your events, then contact Andrew and Andrew will put you in touch with them. So this week, Andrew, let’s move on to the tip of the week.
Andrew: Yes, and I wanted to give a tip directly related to blogging and that is yes, do some keyword research and use keywords wisely in your blog posts and I will say what I mean by that. But don’t fixate on it. As I mentioned before, through my own experience, you really can’t predict which blog posts will take off and which won’t and keyword research isn’t going to predict that either.
But it can give you some ideas. So you can use the Google Keyword Planner and other tools to check keyword search volumes, to make sure that you will be writing about a topic that at least a good number of people are searching for. So it has the potential to reach a decent online population.
You can use more advanced tools like SEOmoz or SEMrush to check competition for keywords. So you can see already if some topics are just so well-covered by such high authority websites that your blog post will likely never even show up or if it’s more an open field and ripe for opportunity.
If you’re writing on WordPress, you can use a plugin I love called Yoast SEO or similar plugins to check for sufficient keyword usage in the posts that you’ve written, that you’ve drafted and other – it checks a number of other important SEO qualities too.
All these help and they do help guide you, help make sure you’re being consistent in your approach. But don’t become a slave to those tools and definitively don’t feel like you need to devote hours to the task each time.
If that’s how you feel about it, that alone can prevent you from ever publishing a blog post. So instead, make sure 90 percent of your focus is just on writing content that can help you win over your ideal prospects and again, this means content that addresses their top concerns or questions that can significantly impact their business and that positions you implicitly by what you write, by the authority you convey as the go-to guy if they need help right now.
You do that and your blogging will do fantastic things for your consulting business.
Kenny: Some great tips there and if you want to get SEOmoz, just go to Moz.com or SEMrush is SEMrush.com and if you just type in “Yoast SEO plugin,” you will get that – type that into Google and you will find that.
Andrew: That’s Y-O-A-S-T.
Kenny: Yes, a bit like “toast” but with a Y. So brings me on to finish off here with the inspiration of the week and my inspiration this week is a TED Talk. I’ve started watching TED Talks on my lunch break. So while I’m eating lunch, just sit here and I watch a TED Talk and I think that’s a nice little tip for you. But that’s not the inspiration of the week.
I watched a talk by a Harvard guy actually, one of your old nemesis guys Andrew when you were at MIT. Harvard guy, really good guy actually, and it – the talk is called, so if you want to write this down, The Happy Secret to Better Work. So The Happy Secret to Better Work and the guy is called Shawn – I think it’s pronounced Achor or Achor, A-C-H-O-R.
I started thinking about this talk. I watched the talk and I was thinking about him. One of the things that can slow you down in business is desperately chasing success. I know this because I’ve been there and I see my clients doing this when they first sign up for coaching with me.
See, when you’re desperately chasing, you’re entering into the “I will be happy when” mindset, which usually means you will never get there because you will be forever chasing. What this does and what he talks about here in his talk, Shawn, is it robs you of your positive in the present mindset and can leave you in a continuous, anxious state.
I don’t know whether you’ve ever felt that, whether you’ve ever kind of felt like you’re chasing and you keep chasing and chasing and chasing. What he’s saying is if you do this, you’re just never going to be positive in the present. The trick is to get positive in the present and perform positive actions in the present.
This will give you a massive advantage and he has done all sorts of tests and studies using different kind of anchors to do this, which I will come on to in a minute. He says your brain is 31 percent more productive when you are positive.
If you’re talking about sales and you’re trying to get people to buy from you or to sign up as a client from you, when you’re positive, you’re likely to get a 37 percent rise in sales. So salespeople get 37 percent rise when they implement positive actions that they’re positive in the present.
Now if these – this figure I mentioned though, that 31 percent more productive when you’re positive, is no small figure and can have huge, huge impacts on your life and your business.
So for example, by working in this mindset, positive in the present, and if you were positive in the present continuously and you were 31 percent more productive, then you could achieve 12 months work in just 9 months. So you could actually have a three-month break each year if you wanted to. It’s fun. It’s a better life if you are positive.
Andrew: Now Kenny, I think – if I can ask – I know people have objections to this sort of thinking just along the lines of feeling like it’s out of their control. So right now, Kenny, I’m just not feeling positive. So what can I do? How do you respond to that?
Kenny: Well, what he is saying is he’s saying, “Where do you start?” So where do you start? Well, he said by doing the following for 21 days in a row, you train your brain to develop a positive habit and will start unconsciously becoming positive in the present.
So what will happen if you do what I’m about to tell you according to Shawn is your brain will start wiring differently. Your neurons will wire differently. So, things that would affect you very easily when you’re not being positive in the present or when you’re being negative, things that would affect you don’t affect you anymore and in fact, you can look at it and work a positive out of it. Does that make sense?
Andrew: It does. In other words, you can make yourself positive and it’s not a trick. It’s a real effect.
Kenny: Well, he has got a process and his process that he has done and he has tested time and time again and he has got results and he has done it within Harvard itself and within the students there and beyond. I think he has been to – I think he’s at 41 different countries in academic institutions and commercial institutions.
He’s saying either when you wake up or before you go to bed, make a note of three things that you are grateful for. So make a note of three things that you’re grateful for. Also each day for these 21 days, journal your day and what you’ve learned at the end of that day and what you might do differently if you were in that situation again.
Another one is exercise, which we all know releases good endorphins and lots of other wonderful chemicals and just keeps you in a healthy state of mind. Another one is meditate, which I’ve started doing again. I used to do a lot of meditation but I’ve kind of stopped it for whatever reason and I’ve started doing it again.
A good app on your iPhone to use is Headspace. So if you go to Headspace.com, you can learn all about it and they just get – you start off doing short meditations like 10 minutes a day, which is good enough. Slow down the brain and to slow down all that thinking and especially that anxious thinking.
A really important one here as well is perform at least one act of random kindness each day.
He’s saying if you do all of those for 21 days in a row, not only will you carry on doing it beyond that because you will see the amazing results you get. But you will be hugely more productive because you will be positively present …
And present and the positive.
Andrew: Now Kenny where does coffee fall in that list?
Kenny: In what way? What do you mean where does coffee fall in that list?
Andrew: Well, every morning it makes me feel more positive.
Kenny: That’s because it’s a drug Andrew.
Andrew: Oh, that’s right.
Kenny: And you’re addicted to it.
Andrew: Oh, I got to move on green tea.
Kenny: Exactly, exactly. But you know, in fact studies have actually shown that if you drink coffee in moderation it can actually be good for you. It’s just those people that drink more than one a cup a day and go into the five or six cups a day; then it’s probably going to be an adverse effect on you.
Andrew: Are you an Earl Grey drinker yourself Kenny?
Kenny: I don’t drink that kind of tea but I do drink herbal teas like peppermint teas and stuff. I like to have a coffee in the morning but I have half decaf and half no more coffee each morning.
Andrew: Which I have looked forward.
Kenny: So it’s half decaf.
Andrew: I think it’s much better to not get in habit and just to get your natural energy up in the morning, after all your exercise and meditation. It’s a fantastic list. Fantastic list!
Kenny: It’s a good list. And please do go and watch the Ted Talk. It’s a funny talk. The guy is hilarious.
He’s just like one of this really dry sense of humor. He’s almost got an English sense of humor for an American. And it’s a great talk, it’s called, “The Happy Secret to Better Work” by Shawn Achor; I think it’s pronounce. I think it’s got something like nine million views or something.
Andrew: Oh wow!
Kenny: It’s a wonderful talk and check it out.
Andrew: And I think what you just mentioned in the beginning is also a great habit, watching a Ted Talk during your lunch break versus all the other things you can be doing just to waste time.
Kenny: That’s right! And there generally between 5 minutes and 20 minutes; so it’s a short period. Get your food in front of you and there are some people, my nutritionist for example, tell me it’s a bad idea. You should not be watching anything while you’re eating. You should be concentrating on the food and sending love into the food. Loving energy into the food and that will send the living energy into. But, I always watch Ted Talk always, he’s almost as good.
Kenny: Yeah. So what have we got for next week Andrew?
Andrew: Next week… So we spend a lot of time talking about how to get more leads, how to get more prospects. Today was about blogging, to get more leads and more prospects, but then how do you turn them into clients?
And so we have talked a bit about in the past and decided if we want to do a full episode on delivering great proposals. That means proposal that get a yes. In fact, proposals that ideally have gotten a yes before you even written them and we’ll go into all the secrets from making that happen.